Episode 228: a Brand with Purpose ~ Audio Article

We’re having fun with this theme of branding.  What’s fun about it? Well, today, more than ever you have the opportunity to create a brand with purpose.

You. Your brand…. Your purpose, custom made to doing work you love, that expresses who you are, what’s important to you and the purpose you conceive and perceive. Wow! Imagine that! So, natural… so obvious… so as it should be, but unfortunately, not yet so common. However, creators are changing this.

Creators are leading the way to creating with purpose.

“Your brand is free to express the purpose you conceive and perceive.”
~LeAura Alderson, author, entrepreneur, cofounder-iCreateDaily

From Sterile Corporate to Colorful Personal

Business is evolving from larger impersonal corporations to the solopreneurs of creators. Artist-entrepreneurs are a thing and are becoming increasingly a very big thing. Imagine, a world with fewer mega-corporations and many—many more—tiny ones.

Brands that are comprised of one or few originators tend to be more purpose driven. It’s easier for solopreneurs to be a brand with purpose… easier to connect to your reason for being; connect to what drives you when it’s your work, your origin, your passion, your purpose.

Read the full article here!

About the author, Devani

Hey! I’m Devani, a multi-passionate creator who enjoys honing the craft of writing (mostly;)), photography, cooking, podcasting, learning about business, and growing brands. I co-host the iCreateDaily Podcast with LeAura Alderson (my mom), and co-own the iCreateDaily brand. I hope through the content and products we produce, you will be inspired to start, sustain, and succeed in your goals.



My non-business and artistic hobbies include: enjoying a good movie, discovering obscure but epic music, obsessing over The Beatles, and developing fictional stories in my head. My Maltese dog, Caspian, provides an insane amount of creative inspiration by just being his adorable self. #HeWokeUpLikeThat. 😉

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