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Cringe Marketing and Why we Shared this – Coffee Break

Our Love-Hate Relationship with Marketing

We call it “cringe marketing”. We’ve all experienced it. None of us like the feeling of being sold, and yet selling—and buying—happens all the time. It turns out that marketing is important. But how we sell is also important.

In this Coffee Break episode we wanted to share a recap of our thoughts about some of the content we’ve shared recently. Specifically, around the Knowledge Based Business program, our thoughts about how that event went, and the direction we’re growing into with iCreateDaily.

“No business works without marketing.”

~Dean Graziosi, entrepreneur, author, speaker

Community and Opportunity

We started iCreateDaily as a way to uplift creators, share opportunities, and build a community of like-minded people. People, like you, who are on the journey of growth.

When we come across content to share with you, it takes a lot of time for us to research, select, and ensure quality.

Now… We’ll let the episode do the talking! 🙂

Conversation Topics

  • Why we started iCreateDaily
  • Our strengths and struggles
  • Challenges artists face
  • Determined to learn
  • Avenues for writers
  • Recap of KBB live event
  • Our feelings about marketing
  • People we admire
  • Authenticity and resonance


KBB – Knowledge Based Business Training Webinar Replay

Knowledge Without College Podcast

A New Renaissance and the Age of Art and Innovation

About the author, Devani

Hey! I’m Devani, a multi-passionate creator who enjoys honing the craft of writing (mostly;)), photography, cooking, podcasting, learning about business, and growing brands. I co-host the iCreateDaily Podcast with LeAura Alderson (my mom), and co-own the iCreateDaily brand. I hope through the content and products we produce, you will be inspired to start, sustain, and succeed in your goals.

My non-business and artistic hobbies include: enjoying a good movie, discovering obscure but epic music, obsessing over The Beatles, and developing fictional stories in my head. My Maltese dog, Caspian, provides an insane amount of creative inspiration by just being his adorable self. #HeWokeUpLikeThat. 😉