Dress Your Brand for the Occasion
Creating a brand is analogous to dressing for an occasion. We decide what attire to wear based on what best fits that occasion. If you’re hoping to acquire corporate clients then your branding may be more muted than if you were serving musicians as a videographer. If you’re selling wedding photography as your primary focus, then your branding and website decor and colors probably won’t be chains and punk.
This analogy also portrays how flexible the branding can be. I.e., there are a whole range of attire options we could choose for most things, but clearly, a tux would be out of sync at the football game, and likewise, sweatpants, out of alignment at most weddings.
When you’re creating you don’t need to spend too much time on the actual attire, especially since there are many options, AND we can add or remove “garments” (layers; accessories) along the way, as needed.
The branding process is about dressing for the occasion. But the occasion is not about the dress.
~LeAura Alderson, American author, entrepreneur, co-founder, iCreateDaily.com