Episode 190: Just Ship It ~ Audio Article

Don’t settle for less, but… don’t let ‘perfectionitis’, paralyze you. That’s what we’re doing with the brand vision for iCreateDaily.

Devani and I had been discussing the concept of a brand for creators for a few years now. We love working with, serving and hanging out with creators, and these conversations began to take shape via a domain name we claimed in January of 2017.

The timing wasn’t right.

But… is it ever?

No Time? Start Anyway!

We didn’t have the time that would be needed to do it “right”; we were already working seven days a week building other businesses, #TheEntrepreneurLife, so we shelved it. But eight months later we couldn’t stuff it back into the treasure chest of ideas any more. Like characters in a book that demand to be written into the story, it wouldn’t leave us alone, so we had to do it… to just start.

While we didn’t have the time, we knew we were committed to doing this, and so we did.

About the author, Devani

Hey! I’m Devani, a multi-passionate creator who enjoys honing the craft of writing (mostly;)), photography, cooking, podcasting, learning about business, and growing brands. I co-host the iCreateDaily Podcast with LeAura Alderson (my mom), and co-own the iCreateDaily brand. I hope through the content and products we produce, you will be inspired to start, sustain, and succeed in your goals.



My non-business and artistic hobbies include: enjoying a good movie, discovering obscure but epic music, obsessing over The Beatles, and developing fictional stories in my head. My Maltese dog, Caspian, provides an insane amount of creative inspiration by just being his adorable self. #HeWokeUpLikeThat. 😉

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