Personal branding examples can be helpful to study as you’re developing your own brand. Many creators struggle whether—and how—to blend several creative passions under “one umbrella”.
Discovering Your Brand’s Purpose
Your “brand” is so much more than just a logo or name. Your brand is also your persona in the world; it’s an extension of you. If that sounds intimidating, don’t worry! This isn’t something you have to get right all in one try! You can even start without it.
In fact, it took us several months to hone in on the iCreateDaily brand, slogan, and core message. There are still tweaks we make as we grow personally and as a company. The beauty of the journey is that your brand grows with you!
While iCreateDaily isn’t exactly a personal brand, because it’s not named after us—the mother/daughter team of LeAura and Devani—as founders, the process of refinement is the same. And for us, it is still very personal to our life purpose: who we are and what we stand for.
The small business involves the presence, purpose and persona of the founders.
What is your brand’s purpose?
To identify your brand’s purpose, start with your own. If you’re not clear on that yet, don’t worry. That will become apparent over time. In the meanwhile, head in the direction you’re drawn to and start there. This article may also help.
Your brand is free to express the purpose you conceive and perceive.
~LeAura Alderson, author, entrepreneur, cofounder-iCreateDaily