Episode 231: Personal Branding Examples ~ Audio Article

Personal branding examples can be helpful to study as you’re developing your own brand. Many creators struggle whether—and how—to blend several creative passions under “one umbrella”.

Discovering Your Brand’s Purpose

Your “brand” is so much more than just a logo or name.  Your brand is also your persona in the world; it’s an extension of you. If that sounds intimidating, don’t worry! This isn’t something you have to get right all in one try! You can even start without it.

In fact, it took us several months to hone in on the iCreateDaily brand, slogan, and core message. There are still tweaks we make as we grow personally and as a company. The beauty of the journey is that your brand grows with you!

While iCreateDaily isn’t exactly a personal brand, because it’s not named after us—the mother/daughter team of LeAura and Devani—as founders, the process of refinement is the same. And for us, it is still very personal to our life purpose: who we are and what we stand for.

Read the full article here!

The small business involves the presence, purpose and persona of the founders.

What is your brand’s purpose?

To identify your brand’s purpose, start with your own. If you’re not clear on that yet, don’t worry. That will become apparent over time. In the meanwhile, head in the direction you’re drawn to and start there. This article may also help.

Your brand is free to express the purpose you conceive and perceive.
~LeAura Alderson, author, entrepreneur, cofounder-iCreateDaily

About the author, Devani

Hey! I’m Devani, a multi-passionate creator who enjoys honing the craft of writing (mostly;)), photography, cooking, podcasting, learning about business, and growing brands. I co-host the iCreateDaily Podcast with LeAura Alderson (my mom), and co-own the iCreateDaily brand. I hope through the content and products we produce, you will be inspired to start, sustain, and succeed in your goals.



My non-business and artistic hobbies include: enjoying a good movie, discovering obscure but epic music, obsessing over The Beatles, and developing fictional stories in my head. My Maltese dog, Caspian, provides an insane amount of creative inspiration by just being his adorable self. #HeWokeUpLikeThat. 😉

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