Episode 59: SEO for Artists and Writers with Jason McDonald

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Our guest today has super important information about SEO for artists and writers interested in growing their business.

Jason McDonald teaches business owners the art and science of getting anything to the top of search engines. Director of the JM Internet Group, this brilliant SEO & Digital Marketing expert, is the author of the popular Amazon best-seller digital marketing workbooks – SEO Fitness, Social Media Marketing, and AdWords Workbooks.

In 1994, before digital marketing was even a thing, Jason started his own technology blog, focused on the domain eg3.com, which reached over 50,000 subscribers in the digital systems niche.

Today, through teaching digital marketing courses and corporate workshops, Jason pursues his passion for taking complex topics and making them easy to understand and practical for small business owners.

But first…

What does SEO stand for?

We all hear the acronym, but do you know it? SEO stands for Search Engine Optimization.  But what does that mean?! That’s exactly what our guest is going to share!

Topics Covered

  • Jason’s story
  • A new way to look at technical knowledge
  • How to get found using SEO strategies
  • White hat SEO vs Blackhat SEO
  • How to avoid bad (black hat) SEO agencies & freelancers
  • SEO tips for authors
  • Fiction vs non-fiction SEO ranking
  • Adjunct topics for long tail SEO
  • What creators can learn from Andy Worhol
  • SEO examples for artists
  • Tips for getting Amazon reviews
  • Areas of business Jason currently struggles with
  • Jason’s dreams for the future
  • What is SEO writing
  • 1-3 tips Jason does for his business
  • Closing advice

Quotes:

“You have to look at the world from the perspective of your customers.”
~Jason McDonald

“Success is 1% inspiration and 99% perspiration.”
~Jason McDonald

“The promotion of your art is important.”
~Jason McDonald

Being good in business is the most fascinating kind of art. Making money is art and working is art and good business is the best art.”
~Andy Warhol

“You can’t produce something and think it’s going to magically be discovered. You have to promote your work.”
~Jason McDonald

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